Prof Dr Marc K Peter
As a global transformational leader and marketing catalyst for change, my motivation is to build, inspire and lead teams in order to develop great solutions and new markets based on insights and analytics, thus adding value to customers and growing businesses.
Sharing Digital Best Practices
The objective of Digital Transformation is to transform an organisation into a form in which it can achieve and maintain a competitive position in the digital age.
Das Ziel der Digitalen Transformation ist es, ein Unternehmen in eine Form zu führen, in der es im digitalen Zeitalter eine wettbewerbsfähige Position erreichen und diese erhalten kann.
Foresight is a desirable management capability which supports innovation. It can be developed through engaging with strong and weak signals in the emerging environment.
Marketing Automation plays an important role as it facilitates customer engagement activities, marketing communications, lead generation and sales transactions.
A selection of clients since 2017:
I am a strategic, innovative thinker with extensive experience in various industries; a strong P&L leader with a track record of transformational initiatives and solid growth; a respected leader focused on team performance and individual development; and a graduate of top universities with a Doctorate and Executive MBA.
At the FHNW School of Business, I am building and leading the Centre for Digital Transformation. The university comprises of nine schools in Northwestern Switzerland with over 12,000 students.
Prior to joining FHNW, my positions included strategy, technology, sales and marketing at Swiss bank PostFinance, eBay International, E*TRADE and LexisNexis in Europe and Asia-Pacific. At LexisNexis, I led the transformation of various teams, including the Pacific business with 380 motivated team members.